GoDaddy Marketing Services Global Ad Lander

2022 ongoing...

Overview

Consolidate and create a more global approach to all marketing services ad landers so marketers across regions can utilize one page and streamline testing.

My Role

Lead the visual and content strategy in partnership with a junior designer, product managers, marketing manager, director of ecommerce merchandising, content writer,

ux researcher and lastly the dev team.​

Project timeline

Design kickoff to engineering handoff: 4 weeks

3

4

5

2

1

Observations 
& Audit 

Discover & Research

Content Strategy
& Design

Launch
Ready

Measure Success

Observations

We have multiple variations for the ad lander for godaddy marketing services. It is getting hard for marketers to share knowledge and measure success.

There is inconsistency in visual and content strategy and brand look and feel across these pages.

Audit of multiple marketing services ad landers.

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Discover & Research

We have multiple variations for the ad lander for godaddy marketing services. It is getting hard for marketers to share knowledge and measure success.

There is inconsistency in visual and content strategy and brand look and feel across these pages.

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Content Strategy & Design

Show how the product work and will help our customer. 

Show the user why they should start, buy or switch.
Show the product with clear videos or demos and ntroduce clear steps on how to start.
Explain why they should choose us.
Inspire them with moments of delights and interactions.
Create a clear path, clear visual hierarchy, and sub-nav.

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Launch Ready

The entire team worked hard & successfully hit the hand off date! It was proof positive that
 we could set ambitious goals, collectively work together, and hit our mark. Teamwork!! 

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Measure Success

  • Create user test and preference tests for control against treatment.

  • Based on learnings, make adjustments for A/B tests of control against treatment.

  • If treatment wins, it’s a roll out.

  • If control wins, we revisit content and ux research.

Impact

  • Reduced variations and replaced 4 ad landers with 1.

  • Curated content in a way to get more services showcased in 1 ad lander across more than 20 markets.

  • Reduced overall production and creative work by 70%. This helped reduce creative variations, production and final review process.

  • Created a more global and streamlined process to be able to measure success and collect data.

  • Create a lander that is up to date with brand look and feel and consistent with the godaddy brand.