GoDaddy Studio
2021
Overview
Launched the GoDaddy Studio globally across multiple markets. The product allows you to easily create content for your brand everywhere, from your website to social posts and advertising. It helps your business and brand with ready-to-edit templates, just swap colors, fonts and add text to images with just a few clicks. It's sort of a content creator.
My Role
Lead the visual and content strategy in partnership with more designers, the motion/video content team, product team, product manager, marketing manager, director of e-commerce merchandising, content writer, ux researcher and lastly the dev team. I worked with the project manager to oversee all of the moving parts from copy to wires to meeting with stakeholders until final production handoff to developers while also doing individual contribution.
Project timeline
Design kickoff to engineering handoff: 8 weeks
GoDaddy Studio
GoDaddy Logo Maker
GoDaddy Link in Bio
GoDaddy Studio App
Get Started
Sign in experience
Homepage experience
Design & Content Strategy
Show the user why they should sign up for studio. Explain the product with clear videos and demos. Introduce clear steps on how to start, what they get from it and how easy it is to use.
Explain why they should choose us. Inspire them with moments of delights and interactions.
Create a clear path, clear visual hierarchy, and sub-nav.
I worked closely with the product team and templates team to create a visual treatment that cohesively ties in with the product.
The link-in-bio creator helps customers launch and grow their brand by creating one beautifully designed link-in-bio page for all their sites and social media profiles in minutes.
This product also provides you with custom logos for your business. You can choose from hundreds of templates or design your own in minutes.
Here's a peek into the before and after of the logo maker page. We utilized the new multi feature condensed design system that got adopted by a lot of pages and seems to be performing well.
Homepage experience
There is of course multiple rounds of iterations ad preference tests before we land on the direction.
Email experience
I was responsible for overseeing and coordinating on design direction with the product team and the email team, to ensure a continuity and cohesiveness in the overall presentation of the product from email to homepage to landing pages to the product, the over all end-end experience.
Sign in experience
We worked on a sign in page, tying in with the over all design and experience that leads to the service selector page where I contributed to the icons. Once you are into the experience , my team and I also worked on the marquee
Impact
-
Curated preference tests and user tests to learn more about visuals messaging in english VS redacted VS localized copy that resulted in making a design direction update to the core design library in the way we treat global design.
-
Reduced overall production and creative work by 80% by creating scalable images. This helped reduce creative variations, production, dev work and final review process.
-
Impacted sign up across the globe 5% above expected sign up rate.
-
Influenced visual branding for post sign up and contributed to design beyond front of site.