top of page

GoDaddy Websites & Stores Mobile Marquee



The GoDaddy Websites & Stores page used two different images across markets and had a terrible mobile experience. The objective was to enhance the mobile experience while considering scalability and global reach. Meanwhile, marketers wanted to see an increased GCR of 3% and look for ways to improve the experience without updates to the messaging, since it had previously demonstrated strong performance in testing.

My role

As the lead UX designer, I worked on the module design which involved research, building, pressure testing, testing accessibility, and partnering with the development team, project manager, and marketers. 

Project timeline


Design kickoff to engineering handoff: 6 weeks


  • The GoDaddy Websites & Stores page is using two different images across markets. Do we really need that?

  • There are multiple languages of varied lengths we have to accomodate for. This creates awkward spaces between copy and imagery or image overlapping with header copy and so on.


We wanted to make changes by using trying a new module, which allows us to have a fixed image area, auto adjusting its height based on content and thus copy never overlaps with visual. This allows the copy to expand as necessary for different languages.

  • The image isn't telling much of a story and seems vague, also not in sync with latest brand and design library. 

Exploration and testing

  • As an integral part of a solution addressing various challenges, I developed a revised marquee module. We tested into the new design and component.

  • Created an intuitive component capable of expanding based on content, thus accommodating globalizations with diverse languages and lengths effectively.

  • I developed a design intended to be more engaging, capable of narrating a compelling story.

  • Addressing the issue of false bottom, we aimed to enhance scroll-through rates.

  • Lastly, we tackled issues related to image and copy overlap, ensuring a seamless user experience.

Frame 3465136.jpg

Impact and success

  • The intuitiveness solves the problem for all the lengthy languages like German and Spanish or Thai

  • It performed better than the device shot version so we rolled out with this being the winner, in all markets

  • Removing the false bottom feel of the previous design, increased the scroll through rate 

  • GCR improved by 4.2% overall

bottom of page