Microsoft Surface Launch
2017
I spent part of spring 2017 working on the Surface Pro and Surface Laptop launch. From conception to implementation, working along side project managers, copy writers and developers.
We had to deliver all visuals and concepts for Affiliate ads, store.com and microsoft.com online store and website. This was a global launch across 40+ languages. It required a lot of production management, coordination with translators and localization.
My role as a Senior Visual Designer was to conceptualize and execute visuals with the design team and deploy various creatives for the universal store and social media. I worked with other designers and with developers to test and build pages ensuring usability and accessibility before final delivery. Create an organized process for production, coordinate with the copy team and translations, oversee localization and final design review, up until final asset hand off.
