GoDaddy Websites & Stores Mobile Marquee
2021
The GoDaddy Websites & Stores page was using two different images across markets and had a terrible mobile experience. The objective was to improve the mobile experience along with thinking scalability and globalization.
Marketer wants to see an increased GCR of 3% and look for ways to improve the mobile experience without updates to the messaging.
Observations
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The GoDaddy Websites & Stores page is using two different images across markets. Do we really need that?
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There are multiple languages of varied lengths we have to accomodate for. This creates awkward spaces between copy and imagery or image overlapping with header copy and so on.
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We wanted to make changes by using trying a new module, which allows us to have a fixed image area, auto adjusting its height based on content and thus copy never overlaps with visual. This allows the copy to expand as necessary for different languages.
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The image isn't telling much of a story and seems vague, also not in sync with latest brand and design library.
New design solution
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As part of a larger solution for multiple challenges I worked on a new marquee module. This was a good example of a challenge that contributed to my design direction for the mobile experience
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We created the component to be intuitive so it expands based on content. This solves the problem for all the lengthy languages like German and Spanish or Thai
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The design was more engaging and tells a story
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It performed better than the device shot version so we rolled out with this in all markets
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Some markets did not like the false bottom feel of the previous design, this resolved that and scroll through rate increased
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GCR improved by 4% overall