GoDaddy Websites & Stores Mobile Marquee

2021

WSB-1.jpg
WSB-2.jpg

The GoDaddy Websites & Stores page was using two different images across markets and had a terrible mobile experience. The objective was to improve the mobile experience along with thinking scalability and globalization. 

Marketer wants to see an increased GCR of 3% and look for ways to improve the mobile experience without updates to the messaging.

Observations

  • The GoDaddy Websites & Stores page is using two different images across markets. Do we really need that?

  • There are multiple languages of varied lengths we have to accomodate for. This creates awkward spaces between copy and imagery or image overlapping with header copy and so on.

  • 

We wanted to make changes by using trying a new module, which allows us to have a fixed image area, auto adjusting its height based on content and thus copy never overlaps with visual. This allows the copy to expand as necessary for different languages.


  • The image isn't telling much of a story and seems vague, also not in sync with latest brand and design library. 

New design solution

  • As part of a larger solution for multiple challenges I worked on a new marquee module. This was a good example of a challenge that contributed to my design direction for the mobile experience

english-1.jpg
21398619.jpg
Frame 3465136.jpg
  • We tested into the new design and component

  • We created the component to be intuitive so it expands based on content. This solves the problem for all the lengthy languages like German and Spanish or Thai

  • The design was more engaging and tells a story 

  • It performed better than the device shot version so we rolled out with this in all markets

  • Some markets did not like the false bottom feel of the previous design, this resolved that and scroll through rate increased

  • GCR improved by 4% overall